Google Analytics 4 connector

Connect Google Analytics 4
to Power BI, Excel,
Google Sheets and AI

Sync your Google Analytics 4 data into dataSights and report across Excel, Power BI, Google Sheets, Looker Studio, or your AI agent. No manual exports

Start for free Start for free

Used by over 4,000+ businesses globally

Three steps to automated reporting

ataSights connects to your source system via API, syncs your data into a secure,
dedicated SQL database, and makes it available to the reporting tool of your choice.

Connect your Xero organization

Sign up for a free trial and connect your source
system. dataSights syncs your data via API
into your own dedicated, secure Azure SQL
database. No CSV exports, no manual uploads.

Choose your output

Connect Excel, Power BI, Google Sheets,
Looker Studio, or an AI agent via MCP. Your
data is structured and ready to use from day
one, with pre-built views and report templates.

Automate and scale

Schedule refreshes, combine with data from 200+
other connectors, and build consolidated reports across
your entire tech stack. Add new sources any time.

Report where your team already works

Your data, your choice of tool. dataSights delivers clean,
structured data to whichever platform you and your team prefer.

Ask AI about your Google Analytics 4 data

"Which traffic sources drive the highest conversion rates across our website and mobile app?"

"How has our average session duration trended month-over-month, and which pages cause users to drop off?"

"What's the user acquisition cost by channel, and which campaigns deliver the best return on ad spend?"

"Which product pages generate the most engagement events, and do mobile users behave differently than desktop visitors?"

AI Connect — included with every plan

Ask AI questions across your Google Analytics 4 data

Plain English in. Reports, SQL views, dashboards and automated workflows out. Works with Claude, ChatGPT, Microsoft Copilot and any MCP-compatible AI.

Ask anything, no SQL required

Plain-English queries across all your Google Analytics 4 data, joined with Xero and any other system you sync.

Build reusable SQL views by chatting

Non-technical users describe what they want. AI Connect writes the SQL view back to your database. Power BI, Excel and Looker Studio pick it up immediately.

Automate workflows and build apps

Customers are using AI Connect to automate recurring reporting tasks and build internal tools on top of their dataSights database. No developer needed.

Learn more about AI Connect →

Google Analytics 4 data objects

The following data is typically available via the Google Analytics 4 API. Your dataSights database will contain structured, report-ready views for each.

Report

Need a specific data object? Contact us and we
will confirm what is available for your connector.

What our clients say

"My experience with dataSights has been amazing. They delivered on the promise of being able to connect all of our various, diverse data sources into one spot. Customer support and service were also top-notch, with fast response times for any questions or issues."

Alex Solo

Co-Founder, Sprintlaw

250+

Businesses

200+

Connectors

5 Star

Xero Rating

About Google Analytics 4

Google Analytics 4 (GA4) is the latest generation of Google's web and app analytics platform, built on an event-based data model. It provides cross-platform tracking across websites and mobile apps, offering a more complete view of the customer journey. GA4 introduces enhanced machine learning capabilities for predictive insights and improved privacy controls to meet evolving data regulations. It is the successor to Universal Analytics and is now the standard analytics solution for Google.

Ready to automate your reporting?

Start a 14-day free trial. No credit card required. Connect your first data source in minutes.

Start free trial

Connect Google Analytics 4 to Power BI, Excel, Google Sheets and AI